HAMMERHEAD BLOG

HAMMERHEAD BLOG presents a candid discussion pertaining to the ever evolving Music Industry. Written exclusively by Mark the Shark this series of articles covers everything from how to get your music on Satellite Radio to how to set up your own Regional Tour. Whether you’re a seasoned professional or a DIY Artist looking to make your statement to the world, HAMMERHEAD BLOG covers it all.

Hitting the Local Club Circuit

Being in a band and playing for fun is great if you have no aspirations for quitting your day job. But if the dream is to make a living in the music industry, you need to be play live period! Attacking the local live circuit is a great place to start. In …

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If you suck at running sound – please quit!

If you suck at running sound – please quit! Sorry if I come across as being emotional about this next topic – but I cannot emphasize how critical running sound is. The issue is live sound. Some clubs around our locale no doubt use good gear. Some don’t. Some Indies bands …

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Hiring your own Sound Guy

A lot of bands debate on whether or not to hire a sound guy or do the setup themselves. If were talking quality venues, most professionals will in fact bring their own guy on tour with them. This keeps thing consistent show to show. If you don’t bring your own …

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Contacting Club Owners

To get paying gigs in a club, the person you need to talk to is the club owner. The club owner will decide whether to book your band based on your demo CD. I’ve seen these people throw away CD’s without even listening to them based solely on the package appearance. …

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You got the Gig, now what?

So you got the gig, congratulations! Now what? Below are some simple tips to help you avoid those awful ‘oh no’ moments, especially if your band members are bad timekeepers, lousy with directions or have short term memories! Of course if you have never been late, missed, double booked anything, …

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Tough Gig? Piece of Cake

Ask anyone who has been touring for an extensive period of time, or played in a live circuit regularly – having a tough crowd, off night, belligerent hecklers, whatever is just a reality of the music business. How you handle it will determine how much of a professional you really …

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Be a Responsible Performer

Many newcomers are unaware of their responsibilities towards the venue, people in the crowd, and even opening acts. Having an incident occur during the show could have disastrous consequences as you are trying to build a reputation regionally as a professional. Club owners, bookers, and other agents don’t want any …

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The Basics of Legal Contracts

In the Music Business a “handshake” or verbal agreement is quite acceptable, not to mention it can even be used in the court of law. However when things don’t go according to plan, I’ve seen the golden handshake turn into bad situations in a hurry, especially when the things that don’t …

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The Importance of Live Exposure

How important is touring and gigging to getting your band noticed? Apart from Professional Radio airplay it’s probably the most effective thing you can do to get your band recognized by a mass group of people. Mass groups of people means mass amounts of money. Word of mouth about your …

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How to Make the Most of your Merch

If you’re like many artists, your distribution strategy begins and ends at the merch table. But for too many acts, the at-the-show marketing effort involves nothing more than a shout-out from the stage: “We’ve got CD’s for sale at the back of the room!” Come on, is that the most …

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