HAMMERHEAD BLOG

HAMMERHEAD BLOG presents a candid discussion pertaining to the ever evolving Music Industry. Written exclusively by Mark the Shark this series of articles covers everything from how to get your music on Satellite Radio to how to set up your own Regional Tour. Whether you’re a seasoned professional or a DIY Artist looking to make your statement to the world, HAMMERHEAD BLOG covers it all.

The Importance of Live Exposure

How important is touring and gigging to getting your band noticed? Apart from Professional Radio airplay it’s probably the most effective thing you can do to get your band recognized by a mass group of people. Mass groups of people means mass amounts of money. Word of mouth about your …

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How to Make the Most of your Merch

If you’re like many artists, your distribution strategy begins and ends at the merch table. But for too many acts, the at-the-show marketing effort involves nothing more than a shout-out from the stage: “We’ve got CD’s for sale at the back of the room!” Come on, is that the most …

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Pay to Play

PAY TO PLAY – Where venue owners charge an up-front fee to performing artists for the use of their facilities. The practice began in Los Angeles, CA, sometime in the 1980s. It has become common in many U.S cities at low-turnout all-ages shows where performers are required to guarantee a …

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Press Packs

So you’ve just released your debut CD. The response a week after your release party is overwhelming. You are delivering a solid live presentation 3 to 4 times a month at many hi-quality venues around the area. You are building a strong fan base locally, and generating a positive regional …

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Finding the Right Recording Studio

For a thousand dollars, you should be able to get at least 30 hours or recording time at $30 an hour. Unless of course you want a Basketball Court, Hot Tub, a chef and your own private suite. Recording Studios – Everything must be recorded in a hi-quality studio environment; …

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SXSW Music Festivals

Music Festivals and Conferences are a great place for artists to come together, share their ideas, their music, their performances, and have fun doing it. Not only will you have fun, but you will have an opportunity to showcase your music, while meeting other artists and other prominent people within …

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Assembling a Street Team

Many bands have learned the power of “word of Mouth” via an effective Street Team. Street Teams’ are a powerful promotional tool that has been adopted industry wide as a standard line item in marketing budgets by entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies …

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Assembling a Road Crew

The road crew (or roadies) are the actual technicians who travel with the band on tour, and handle all aspects of the live production and all logistical support associated with a live show. I’m here to tell you being a roadie is back breaking work, that requires consistency, vast technical …

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Summer Time is Go Time!

Pin-pointing the exact time of year that A&R Representatives are most likely to sign new talent is not easy. however one thing is certain: there’s usually not many signings during the fourth quarter (October through December). During this period, most company’s financial budgets for new projects have likely been accounted …

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